Procar Automobile

The Procar Automobile Group operates 25 dealerships across North Rhine-Westphalia (NRW) and represents the following brands in the region:

BMW
MINI
Rolls-Royce
BMW Motorrad
Kia
Hyundai

Through its 360° Procar Service, the Group offers customers a comprehensive mobility experience. This includes the sale of new and pre-owned vehicles, professional workshop services, as well as genuine parts and accessories. The portfolio is complemented by tailored financing and leasing solutions, along with an in-house insurance service.

The company's headquarters are located in Velbert, Germany.

Since the partial acquisition by the Manor family in 2012, the Procar Automobile Group has successfully enhanced its profitability and long-term sustainability through comprehensive operational and financial restructuring. While maintaining its proven business model, the company sharpened its strategic focus on the BMW brand and the North Rhine-Westphalia region.

This strategy has driven continuous growth. Following the acquisition of its 16th dealership in Leverkusen in 2017, Procar expanded further with five additional locations in the Münsterland region in 2019. In 2024, four more dealerships near Düsseldorf were added, followed by the acquisition of a service center in Beckum in 2025.

Today, with 25 locations, annual sales of approximately 20,000 vehicles, around 195,000 workshop labor hours, and more than 1,500 employees, the Procar Automobile Group is one of the strongest and most profitable dealer groups within the BMW dealer network.

From the Münsterland and the Ruhr area to the Bergisches Land, Sauerland, and the Rhineland, our employees support customers with technical expertise, professional competence, and personal advice. From finding the right vehicle and providing expert guidance on leasing, financing, government incentives, and insurance to the final purchase and after-sales service, our shared mission is to create lasting moments of Driving Joy.

Our Vision – Strong Together. Strong Procar.

As a leading premium automotive retail group, we delight our customers and set industry benchmarks. Our ambition is to achieve excellence in everything we do.

Our vision is built on three core pillars:

Excellent Performance – We are committed to achieving outstanding results, taking ownership, and continuously improving our performance.
Exceptional Customer Service – Our customers are at the heart of everything we do. Through expertise, reliability, and passion, we create exceptional customer experiences.
A Healthy Workplace Culture – We foster an environment built on respect, collaboration, trust, and continuous personal development.

Our vision is not only a description of where we want to be—it also defines the standards by which we act every day. Together, we take responsibility for our dealerships, our region, and the sustainable success of the entire Procar Group.

Our Values – Guiding Our Daily Actions and Leadership

Our corporate culture is built upon shared values. They guide the way we collaborate, lead, and interact with our colleagues and customers every day.

Respect

We treat everyone with fairness, dignity, and appreciation. We listen to one another and value different perspectives.

Commitment

We keep our promises, take responsibility for our actions, and build trust through reliability and accountability.

Trust

We place trust in one another, encourage ownership, and create an environment where openness and initiative can thrive.

Loyalty

We stand by our colleagues and our company. Together, we pursue common goals and support one another.

Appreciation

We recognize achievements, provide constructive feedback, and actively encourage the personal and professional development of our employees.

Honesty

We communicate openly, transparently, and authentically—even when conversations are challenging.

Open Communication

We encourage honest dialogue and the open exchange of information, ideas, and opinions. Continuous improvement is only possible through open communication.

Humanity

People are at the heart of everything we do. We treat colleagues and customers with empathy, kindness, and genuine care.

Our Leadership Philosophy

Our leaders embody the Procar Vision and our values every day. They provide direction, encourage ownership, and support the growth of their teams through trust, appreciation, and constructive feedback.

At Procar, leadership means combining high performance with genuine humanity. Together, we create a workplace culture that promotes motivation, collaboration, and sustainable business success.

Because only by working together can we achieve our shared goal: